This means you, the app owner, will have to create a publisher account and publish the app yourself, as well as paying the publishing fees ($99/year to open the account, though these were included in some of the app builders below anyway). These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences. Apple’s rules currently read:Ĥ.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. That was the time when, compared with today’s mobile app standard, iOS apps functionality was really limited and app makers were deemed as the best alternative for businesses who didn’t have a budget to hire an app development company.Ī word of caution however: in December 2017, Apple banned apps made from templates from the App Store, only to swiftly backtrack two weeks later when it realised the havoc the decision was wreaking on smaller businesses which don’t have the budget for a fully customised app. One of the first commercially available app builders on the market was Shoutem, which was launched back in 2010, two years after Apple launched its App Store. Some even go as far as trawling a pre-existing website to import content directly on to the mobile application once your app is made. Meanwhile, the app making software “codes” the resulting application in the background, ready for review and publication. Custom solutions for monetisation, marketing, QAĪpplying the philosophy championed by blogging platforms such as WordPress years ago, app makers allow non-coders to design their application with visual interfaces, like in ShoutEm’s case, dragging and dropping pre-coded elements and selecting themes, color schemes and designs.

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